The activity or process of producing images by the action of taking photographs is called photography. Now a day’s photography has an important role in advertisements. Advertising and marketing is an important part of selling products and services.  This is not just true in business, but also for local authorities, charities and educational establishments. Images can perform many functions from catching a prospective customer’s eye, simplifying concepts, enhancing the appeal of a product or service, or just pulling together an idea.

But it is often the part of an advertising campaign that is left to last, but strong photographs in advertising can make the difference between being just “okay” to being very effective. Photographs play an important role in advertising and marketing because they can tell a story. As the ancient Chinese proverb so rightly stated: “one picture is worth ten thousand words”.